Brochures: More "Bang for the Buck"
by Renee Payne
Today's high-tech world demands new ways for businesses and organizations to achieve marketing success. Even so, printed materials are still a necessary part of any successful plan. The brochure is probably the most important of these printed materials. This simple, low-cost tool has dynamic benefits which make it a "must use" in any marketing plan. Let's take a look at some of these benefits.
1. Low Cost
Of all the marketing options available, a brochure gives the most "bang for the buck". It is the perfect way to share the most information for the least cost. Customizable to fit any budget, a brochure is an affordable and valuable option for both small businesses and non-profit organizations alike.
2. More Information
The layout of a brochure offers ample space for communicating important information. What better way to tell the story of a business or organization, to answer questions or to highlight products, services or special needs! Adding coupons, special offers or incentives can lead to immediate responses from customers or interested donors. In comparison to other limited space options, a brochure definitely gives the biggest "bang for the buck".
3. Trust
Trust is the key that unlocks the door to success for any business or organization. When reaching out to potential customers, clients, volunteers, or donors, it is important to establish trustworthiness, credibility and reliability. A brochure allows the space to emphasize experience and expertise to inspire greater confidence and assurance in targeted readers.
4. Flexibility with a Personal Touch
Because of its affordable flexibility, separate brochures can be created to detail individual products, services or needs. Having multiple brochures readily available is both cost effective and smart. Potential customers, clients, volunteers and donors need to have materials in hand to peruse at their leisure. It helps promote the feeling that they have personal, one-on-one attention. Not only does this benefit them, but it can have rewarding results for the business or organization as well.
5. Easy Distribution
Brochures can be easily distributed in numerous ways and in a variety of locations. They can be
- Included in promotional packets
- Sent in mailings
- Placed at information kiosks
- Arranged on tables in an office
- Distributed with mugs, t-shirts, pens, etc. at fairs or conventions
- Shared by current customers, clients, volunteers, or donors
Conclusion
When the marketing budget is tight, a brochure will give "more bang for the buck". Its layout makes it possible to present more information affordably. Its flexibility makes it a smart, cost effective way to detail individual products, services or needs. Its ease of distribution gets it into the hands of more potential customers, clients, volunteers, or donors. A well organized brochure builds trust and establishes trustworthiness, credibility and reliability. No tool could be any more valuable and cost effective than the brochure.